17 Expert Tips for Outsmarting Your Car Dealer

Invoice Price Misconceptions

The invoice price of a car doesn’t always reflect the true cost to the dealer. Dealers often benefit from hidden incentives, such as factory-to-dealer rebates and customer discounts, which aren’t included in the invoice.

As a result, even selling at the invoice price can still be profitable for the dealer. Keep these hidden factors in mind and negotiate with the awareness that the invoice price may not represent the lowest price they’re willing to accept.